What This Report Shows
Open Reports → Fraud Logs. The report answers three questions at a glance:
- How much of my traffic is invalid, and is that getting better or worse?
- Which fraud signals are firing most often?
- Which affiliates are responsible for it?
Fraud Logs are available on plans that include Fraud Detection. To choose which checks run, see Fraud Protection.
Clicks, Impressions, Conversions
Switch between three tabs at the top. Each one looks at a different kind of event, so they don't all offer the same filters.
| Tab | Headline number | Notes |
|---|---|---|
| Clicks | Invalid Click Rate | The richest tab: country, device, proxy and data-centre checks are all available. |
| Impressions | Invalid Impression Rate | Has country and device, but impressions have no approval status. |
| Conversions | Flagged conversions | A conversion is a server-to-server message, so there is no visitor country or device to filter on. Filters that don't apply are named on screen instead of being silently ignored. |
Risk Score
Every event gets a score from 0 to 100. The higher the score, the more fraud signals it matched.
| Score | Risk level |
|---|---|
| Below 20 | Not flagged |
| 20 – 39 | Low |
| 40 – 74 | Medium |
| 75 and above | High |
Use Score Min and Score Max in the filters to focus on one band, for example only high-risk traffic.
Reading the Page
Filters and Export
Narrow the report by date range, campaign, affiliate, advertiser, country code, status, fraud signal and score range. Campaign, affiliate, advertiser and country filters change both the flagged count and the total it is compared against, so the rate stays meaningful.
Click Export CSV to download the filtered events, for example to share with an affiliate or advertiser.
Acting on What You Find
| What you see | What to do |
|---|---|
| One affiliate drives most high-risk traffic | Talk to them about the source, then pause or block them on the affected campaigns. |
| Proxy or data-centre signals dominate | Turn on blocking for that check on the campaign rather than only flagging it. |
| Flagged conversions are still pending | Review and reject them in the Conversions report before you invoice or pay out. |
| The rate is low and steady | Your rules are working. Check back weekly. |