What the Dashboard Shows
The advertiser dashboard aggregates performance across all campaigns tied to your account for the selected date range. Data is powered by ClickHouse and refreshes in near real-time (typically under 60 seconds lag).
Metric Cards
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Total Clicks | All affiliate clicks routed to your campaigns | Measures the volume of traffic sent by affiliates |
| Unique Clicks | Deduplicated clicks by visitor fingerprint | Better measure of actual visitor reach |
| Conversions | Verified conversion events (leads, sales, installs…) | The events you're paying affiliates for |
| Conversion Rate | Conversions ÷ Unique Clicks × 100 | Benchmarks landing page and offer effectiveness |
| Revenue / Cost | Total payout owed to affiliates for the period | Your campaign spend commitment for reconciliation |
| CPA / CPL | Average cost per acquisition or lead | Compare against your target CPA to check campaign profitability |
Performance Chart
The line/bar chart visualises daily clicks and conversions over the selected date range. Use it to:
- Identify traffic spikes correlated with affiliate promotions
- Spot days with a sudden CR drop — this often signals a tracking issue or landing page problem
- Compare current-period performance trend against your benchmarks
Running Campaigns
The Running Campaigns widget below the chart shows all active campaigns that received traffic in the current period, sorted by conversion volume. Each row shows:
- Campaign name and status
- Clicks and Conversions for the period
- Revenue (payout owed)
- Conversion rate
If the widget is empty, either no traffic has been sent today or all campaigns are paused. Check the All Campaigns page to confirm campaign status.
Date Range Filtering
Use the date picker in the header to switch the entire dashboard view. Available presets:
- Today — default
- Yesterday
- Last 7 days
- This month
- Last month
- Custom range
All timestamps use the timezone your account manager configured for your account. If you need it changed, contact support.