Campaign List
Navigate to Campaigns → All Campaigns to see every campaign associated with your advertiser account. Campaigns are created by your account manager — contact them to add new offers, update payout rates, or pause/resume campaigns.
| Column | Meaning |
|---|---|
| Campaign Name | The offer name as configured by the network |
| Status | Active, Paused, or Expired |
| Payout | Amount paid per conversion event and the payment model |
| Today's Clicks | Total clicks received today across all affiliates |
| Today's Conversions | Verified conversion events recorded today |
Campaign Detail Page
Click any campaign to open the full detail view, which includes:
- Campaign description and terms — the offer details affiliates see
- Targeting rules — GEOs, devices, and OS versions receiving your traffic
- Payout and revenue configuration — what affiliates earn vs what you pay the network
- Active affiliates — which publishers are approved to promote your offer
- Cap settings — daily or total click/conversion limits
- Tracking link structure — how your postback should return conversions
Payout Models
| Model | Full Name | You Pay When… |
|---|---|---|
| CPA | Cost Per Action | A specific action is completed (purchase, registration, install) |
| CPL | Cost Per Lead | A lead form is submitted (email/phone collected) |
| CPI | Cost Per Install | A mobile app is installed and opened |
| CPS | Cost Per Sale | A sale is confirmed, often as a % of revenue |
| CPC | Cost Per Click | Each unique click on your offer link |
| CPM | Cost Per Mille | Every 1,000 impressions served |
Payout models and rates are set by your account manager. Contact them to negotiate or update your CPA/CPL targets.
Traffic Caps
Caps limit the total clicks or conversions a campaign accepts to control your spend. When a cap is hit, additional clicks are still recorded but won't result in payable conversions.
| Cap Type | What It Controls |
|---|---|
| Daily Click Cap | Maximum clicks accepted per calendar day |
| Daily Conversion Cap | Maximum conversions paid per calendar day |
| Total Conversion Cap | Lifetime maximum conversions (campaign auto-pauses when hit) |
If your daily cap is regularly being hit, contact your account manager to increase it — you may be leaving conversions on the table.
Running Campaigns
Campaigns → Running Campaigns shows real-time traffic across all your active offers. Use it to:
- See which campaigns are receiving traffic right now
- Monitor conversion rates in real time and alert your team if something looks wrong
- Compare campaign-level performance side by side
Conversion Postback
For accurate conversion tracking, the network needs to receive a server-to-server postback from your system whenever a conversion occurs. This is typically configured by your account manager, but understanding the flow helps you troubleshoot discrepancies.
Visitor clicks an affiliate tracking link
A unique
click_idis embedded in the redirect to your landing page.Visitor converts on your site
Your system fires the postback URL provided by the network with the
click_idin the request.Platform records the conversion
The conversion is attributed to the correct affiliate and campaign. Payout is calculated and applied.
If your internal conversion count doesn't match the platform, compare click_id values. Common causes: duplicate postback fires, missing click_id pass-through, or postback URL misconfiguration. Contact support with sample click IDs for investigation.