Why This Tool Exists
Google Ads checks where every ad's click really ends up. If the tracking link is set up wrong, the ad is rejected with a vague message like "Destination not working" or "Destination mismatch", and Google doesn't say which part is wrong. This tool builds the link correctly and tells you exactly what to fix.
Open it from Tools → Google Ads Links.
Building a Template
- Campaign — the campaign the ad promotes.
- Affiliate ID — who is running the ad. The affiliate must already be approved on the campaign.
- Final URL — the landing page you will enter on the ad. Google compares this with where the click actually lands, and a mismatch is the most common reason for rejection.
- Redirect chain after AffClix(optional) — if the click passes through other trackers after AffClix, list their domains, separated by commas. Every one of them must be a Google-certified tracker.
- This campaign uses server-to-server postbacks — tick this if conversions come back by postback rather than a pixel. It changes which rules apply.
Click Build and audit.
Pasting Into Google Ads
Under "Paste these into Google Ads", you get:
- Tracking template — goes in Campaign settings → Campaign URL options.
- Final URL suffix — goes in the same section, when shown.
- Final URL — goes on the ad itself.
Don't edit or re-encode the template. Placeholders such as {lpurl} must stay exactly as written for Google to fill them in.
The Compliance Audit
Below the template, the compliance audit lists anything that would cause a rejection. Each finding has a plain explanation and a Fix line telling you what to change. Fix every blocking finding before you submit the ad.
Typical findings include a Final URL that doesn't match the campaign's landing page, an uncertified tracker in the redirect chain, or a missing transparency setting on a server-to-server campaign.