Overview
Advertising platforms use different pricing models based on user actions such as clicks, conversions, or impressions.
Choosing the right model helps optimize budget, performance, and ROI.
Payment Models Explained
CPC — Cost Per Click
Charged when users click the ad.
CPL — Cost Per Lead
Pay per lead submission.
CPA — Cost Per Acquisition
Pay only for conversions.
CPI — Cost Per Install
Pay per app install.
CPS — Cost Per Sale
Pay per sale.
CPM — Cost Per Mille
Pay per 1000 impressions.
CPE — Cost Per Engagement
Pay for user interaction.
CPV — Cost Per View
Pay per video view.
Tip
Choose your payment model based on campaign goals like traffic, leads, or conversions.