Overview
Each campaign has one type. Think of it as telling the platform what kind of business you're promoting — that way it knows which actions to track, which steps are required before a payout is earned, and how to calculate what affiliates are owed.
Standard
For everyday offers where a single completed action earns a commission — no industry-specific rules needed.
- One conversion = one payout
- Quickest to set up
Best for: e-commerce, app installs, simple sign-ups.
iGaming
Tracks players from registration through to depositing, wagering, and revenue generation — with full bonus and chargeback handling.
- One-time CPA or ongoing RevShare
- Qualifying deposit window
Best for: online casinos, sportsbooks, poker rooms.
Crypto
Pays commission after a referred user completes their first trade, with an optional identity verification gate.
- KYC verification step (optional)
- Minimum trade amount
Best for: crypto exchanges, DeFi platforms, wallets.
Forex
Supports one-time funded-account payouts, per-lot trading commissions, and a multi-tier Introducing Broker structure.
- Introducing Broker (two-tier) support
- Pay per lot traded
Best for: forex brokers, CFD platforms, prop-trading firms.
Lead Gen
Collects, validates, deduplicates, and delivers leads to buyers via redirect, real-time API, or email.
- Duplicate suppression window
- Quality score threshold
Best for: insurance, finance leads, CPL and CPQL buyers.
Switching types on a live campaign would break your existing conversion history. If you need to change the type, archive the current campaign and create a new one.
How to Choose a Type
Go to Campaigns → Create Campaign → Basic Info and select your type from the dropdown. As soon as you save, the platform shows the extra settings that apply to that type below the main campaign fields.
| If your offer is… | Choose this type |
|---|---|
| An app install, purchase, or general sign-up | Standard |
| An online casino, sportsbook, or poker room | iGaming |
| A crypto exchange, DeFi platform, or wallet | Crypto / DeFi |
| A forex broker, CFD, or prop-trading firm | Forex / CFD |
| A lead buyer expecting redirects or API-delivered leads | Lead Gen |
Standard Type
Standard is the simplest option. Your affiliate sends traffic, a visitor completes the desired action (a purchase, sign-up, or form fill), and a commission is earned. There are no extra qualification steps or waiting periods.
You set the payout amount directly on the campaign. If you want to pay different affiliates different rates, use Payout Rules to override the default on a per-affiliate basis.
Available commission structures
- CPA — Cost Per Action: A flat fee every time the conversion action is completed.
- CPL — Cost Per Lead: A flat fee per lead submitted, regardless of what happens next.
- CPS — Cost Per Sale: A percentage of the sale value, so larger purchases earn a larger commission.
Standard campaigns don't have an additional settings panel. Everything you need is already on the main campaign form.
iGaming Type
iGaming campaigns support two payout approaches that can run side-by-side:
- FTD-CPA — a one-time commission paid when a referred player makes their first qualifying deposit.
- RevShare — an ongoing percentage of the revenue that player generates for the operator, calculated each period.
First Time Deposit (FTD) Settings
These settings control what counts as a qualifying first deposit before a CPA commission is paid out.
| Setting | Default | What it does |
|---|---|---|
| Minimum Deposit Amount | None (any amount) | The smallest first deposit that qualifies for a CPA payout. Deposits below this amount are recorded but do not trigger a commission. Leave at zero to accept any deposit. |
| CPA Qualification Window | 30 days | The number of days after a player registers in which their first deposit must occur to count. If a player deposits after this window, no CPA is paid. Increase this if your advertiser's players typically take longer to convert. |
The qualification window begins the moment a player registers, not when they click the affiliate's link. Make sure your advertiser is sending registration confirmations promptly so the timeline is accurate.
RevShare Settings
These settings control how and when ongoing revenue commissions are calculated.
| Setting | Default | What it does |
|---|---|---|
| Revenue Period | Monthly | How often affiliate earnings from player revenue are calculated. Choose Daily, Weekly, or Monthly. At the end of each period, the platform totals up player revenue and applies the affiliate's RevShare percentage. |
| Negative Carryover | Off | If a player wins big in a period, their revenue contribution can go negative, which would reduce the affiliate's earnings. With carryover on, that negative balance rolls into the next period. With it off, the slate resets to zero at the start of each period — the affiliate simply earns nothing for that period rather than going into the red. |
NGR vs GGR — which should you use?
Net Gaming Revenue (NGR) is gross player losses minus bonuses, chargebacks, and fees — what the operator actually keeps. This is the most common choice.
Gross Gaming Revenue (GGR) is player losses before any deductions. Choose this only if your advertiser has explicitly agreed to share gross revenue and will handle deductions on their side.
When in doubt, use NGR. Your account manager can help you align this with your advertiser's deal terms.
What gets tracked in an iGaming campaign
| Player Action | Why it matters |
|---|---|
| Registration | Starts the CPA qualification clock |
| Identity Verification (KYC) | Required in some regulated markets before CPA fires |
| First Time Deposit | Triggers the CPA payout |
| Subsequent Deposits | Contributes to RevShare calculations |
| Withdrawals | Deducted from revenue for RevShare |
| Bets & Wins | Used to calculate Gross Gaming Revenue |
| Bonuses Credited | Deducted from Net Gaming Revenue |
| Bonuses Forfeited | Added back to Net Gaming Revenue |
| Chargebacks & Refunds | Deducted from Net Gaming Revenue |
Some regions and affiliate agreements do not permit negative balances being passed to affiliates. Review your deal terms before turning this on.
Crypto / DeFi Type
Crypto campaigns pay a CPA commission when a referred user completes their First Trade Action (FTA) — their initial buy, sell, or investment on the platform. You can add an identity verification gate that holds the payout until the user passes KYC.
| Setting | Default | What it does |
|---|---|---|
| Require Identity Verification (KYC) | On | When on, the CPA commission is held until the referred user passes the exchange's identity check. The payout is released automatically once verification is confirmed — there's no expiry. Turn this off only for platforms that don't require identity verification. |
| Minimum Trade Amount | None | The smallest first trade that qualifies for a CPA. Trades below this value are recorded but don't pay. Leave blank to accept trades of any size. |
What gets tracked in a Crypto campaign
| User Action | Why it matters |
|---|---|
| Account Registration | Records that the user came through an affiliate link |
| Identity Verification (KYC) | Unlocks payout when KYC is required |
| First Trade Action | Triggers the CPA payout |
| Deposits & Withdrawals | Visible in the user's activity timeline |
If a user completes their first trade before passing KYC, the commission is held in a pending state. It releases the moment their identity check clears — even if that's weeks later.
Forex / CFD Type
Forex campaigns offer three ways to pay affiliates:
- FFA-CPA — a one-time commission when a referred trader funds their account for the first time.
- Per Lot — a fixed amount for every lot the referred trader trades.
- Introducing Broker (IB) — an ongoing commission on the spread or fees generated by referred traders, sharable across two tiers of affiliates.
First Funded Account (FFA) Settings
| Setting | Default | What it does |
|---|---|---|
| Minimum Deposit | None | The minimum amount a trader must deposit to qualify as a "First Funded Account." Deposits below this amount don't trigger the CPA. Leave blank to accept any deposit size. |
Introducing Broker (IB) Settings
IB mode lets you pay sub-affiliates a share of commissions from traders they refer to your affiliates. The platform supports two tiers:
- Tier 1 — the direct affiliate who referred the trader.
- Tier 2 — an affiliate who referred the Tier-1 affiliate (optional).
| Setting | Default | What it does |
|---|---|---|
| Enable Introducing Broker Mode | Off | Turns on the IB commission structure and unlocks the tier percentage fields. |
| Tier 1 Commission Rate | — | The percentage of spread/fee revenue paid to the direct affiliate (e.g., 25%). This is applied to the revenue generated by their referred traders each period. |
| Tier 2 Commission Rate | None (single-tier) | The percentage paid to the affiliate who recruited the Tier-1 affiliate. Leave blank to run a single-tier IB structure. |
RevShare Settings
| Setting | Default | What it does |
|---|---|---|
| Revenue Period | Monthly | How often spread/fee RevShare commissions are calculated. Options: Daily, Weekly, Monthly. |
| Negative Carryover | Off | Same behaviour as iGaming: when on, a negative period balance rolls into the next period; when off, it resets to zero. |
What gets tracked in a Forex campaign
| Trader Action | Why it matters |
|---|---|
| Account Registration | Records the trader as referred by an affiliate |
| First Funded Account | Triggers the CPA payout |
| Lots Traded | Basis for Per Lot and RevShare calculations |
| Withdrawals | Visible in the trader's activity record |
Your broker reports how many lots a trader has traded. The platform multiplies that number by the per-lot rate you've set and credits the affiliate. Pip values, spreads, and currency conversions are handled on the broker's side — you just configure the rate per lot.
Available commission structures
- CPA — One-time payout on First Funded Account
- Per Lot — Fixed amount for every lot traded
- RevShare on Trading Fee — Percentage of fees charged to the trader
- RevShare on Spread — Percentage of spread revenue
- Introducing Broker (IB) — Multi-tier RevShare using the tier percentages above
Lead Gen Type
Lead Gen campaigns collect contact details from visitors and deliver them to a buyer — either by redirecting the visitor, sending the data to the buyer's system in real time, or emailing the lead. Built-in duplicate checking and quality scoring ensure you only pay for valid, unique leads.
Lead Delivery Settings
Choose how leads are sent to the buyer once they're collected.
| Delivery Method | How it works | Best for |
|---|---|---|
| Redirect | The visitor is forwarded directly to the buyer's landing page or thank-you page after submitting their details. | Simple lead flows where the buyer wants the visitor on their site. |
| Ping-Post (Real-Time API) | The platform sends the lead data instantly to a URL you provide. The buyer's system receives it in real time and can respond with a custom price. | Buyers who want leads delivered to their CRM or system immediately. |
| Lead details are emailed to the buyer's configured address. | Buyers who prefer a simple inbox-based workflow. |
When using Ping-Post, you'll need to enter the buyer's delivery URL and an authentication token (provided by the buyer). The token is sent securely with each lead and is encrypted in storage.
This token authenticates every lead sent to the buyer. Only share it with trusted parties, use HTTPS endpoints, and rotate it regularly if you suspect it has been exposed.
Quality & Duplicate Suppression
| Setting | Default | What it does |
|---|---|---|
| Duplicate Window | 24 hours | If the same email address or phone number is submitted more than once within this window, only the first submission pays. Later duplicates are flagged and logged but do not earn a commission. Extend this window if your offer sees high re-submission rates. |
| Minimum Quality Score | 0 (all leads pay) | Each lead receives an automated quality score from 0 to 100. Set a minimum here if you only want to pay for higher-quality leads. Leads that score below the threshold are logged but do not trigger a payout. Leave at 0 to pay for every lead submitted. |
What happens to each lead
| Step | Outcome |
|---|---|
| Lead submitted | Platform runs duplicate check and quality scoring |
| Lead qualifies | Commission paid (CPQL trigger) |
| Lead rejected | Duplicate or below quality threshold — logged, no payout |
Available commission structures
- CPL — Cost Per Lead: Flat rate paid on every submitted lead, regardless of quality score.
- CPQL — Cost Per Qualified Lead: Flat rate paid only when a lead passes your quality threshold.
- Ping-Post Pricing: The payout amount is determined dynamically by the buyer's system response to each ping-post delivery.
Payment Model Reference
The table below is a full reference of all commission structures available across types. You set the model under Basic Info → Pricing. You can override the default model for specific affiliates using Payout Rules.
| Commission Model | Available In | How you pay |
|---|---|---|
| CPA — Cost Per Action | Standard, iGaming, Crypto, Forex | Flat fee when the qualifying action occurs |
| CPL — Cost Per Lead | Standard, Lead Gen | Flat fee per lead submitted |
| CPS — Cost Per Sale | Standard | Percentage of each sale value |
| RevShare on NGR | iGaming | Percentage of Net Gaming Revenue each period |
| RevShare on GGR | iGaming | Percentage of Gross Gaming Revenue each period |
| RevShare on Trading Fee | Forex | Percentage of broker trading fees each period |
| RevShare on Spread | Forex | Percentage of spread revenue each period |
| Per Lot | Forex | Fixed amount per lot traded by the referred trader |
| Introducing Broker (IB) | Forex | Multi-tier RevShare; percentages set in Forex IB settings |
| CPQL — Cost Per Qualified Lead | Lead Gen | Flat fee per lead that passes your quality threshold |
| Ping-Post Pricing | Lead Gen | Dynamic payout set by the buyer's ping-post response |