What Delivery Logs Are
When a conversion "goes missing", the cause is almost always one hop in the chain: the advertiser never told you, you never told the affiliate, or the ad platform refused the upload. Delivery Logs show each of those hops as it actually happened, with the exact URL and the answer that came back.
Open it from Reports → Delivery Logs. You land on the first tab your role is allowed to see, and a tab strip at the top lets you switch between the others.
If the table looks empty, widen the date range first. Searching by Click ID is an exact match, so paste the full ID.
The Three Tabs
| Tab | Direction | What it shows |
|---|---|---|
| Advertiser Postbacks | Advertiser → AffClix | Every conversion call an advertiser made to your postback URL, and what AffClix decided: accepted, click not found, IP not whitelisted, duplicate event blocked and so on. |
| Affiliate Postbacks | AffClix → Affiliate | Every postback AffClix fired to an affiliate's server, the final URL with macros filled in, and the HTTP response their server returned. |
| CAPI Delivery | AffClix → Ad platform | Every server-side conversion upload to Google Ads, Meta, TikTok and other Conversions API destinations, with the platform's reply. |
The first two tabs have their own detailed guides: Advertiser Postbacks and Affiliate Postbacks.
Team members only see the tabs their role allows. The Advertiser and Affiliate Postbacks tabs each need their own report permission, which an account owner can grant under Settings → Team Members.
CAPI Delivery
This tab lists each attempt to send a conversion to an ad platform through a Conversions API destination. One row is one attempt, so a conversion that was retried appears more than once.
| Column | Meaning |
|---|---|
| Time | When the upload was attempted. |
| Platform | Where the conversion was sent, for example Google Ads or Meta. |
| Integration ID | The Conversions API destination that sent it. |
| Conversion ID / Event | The AffClix conversion and the event name it was sent as. |
| Status | Delivered or Failed. |
| HTTP / Error | The platform's response code and, on failure, its error message. |
| Attempts | How many times this conversion has been tried. |
Filter by a single Conversion ID to see every attempt for that conversion. The date range is ignored when you do this, so older retries still show up.
Pending, rejected or cut-back conversions are never uploaded to an ad platform. If a conversion is missing from this tab, check its status in the Conversions report first.
Which Tab Do I Need?
| The question | Look here |
|---|---|
| "The advertiser says they sent a conversion, but I don't see it." | Advertiser Postbacks. Search by Click ID and read the status remark. |
| "My affiliate says they never received a conversion." | Affiliate Postbacks. Check the response code their server returned. |
| "Google Ads or Meta isn't showing our conversions." | CAPI Delivery. Look for Failed rows and read the error. |
| "The conversion is in AffClix but the payout looks wrong." | None of these. Use the Conversions report. |