What Tags Are For
Tags are internal labels. Advertisers and affiliates never see them, and they do not change tracking or access. An advertiser can have several tags. Use Affiliate Groups when you want a label that also grants campaign access.
Creating Tags
Open Advertisers → Advertiser Tags, type a name, pick a colour and click Add tag. The list shows how many advertisers use each tag. Editing a tag renames it everywhere; deleting it removes it from every advertiser. You can have up to 300 tags.
Tagging Advertisers
- One advertiser — choose tags on the advertiser add or edit form. Typing a new name there creates the tag.
- Many at once — select advertisers in the advertiser list and use the bulk tag action. The list also has a Tags column and filter.
Filtering Reports by Tag
The Report Builder and the Daily Report have an Advertiser Tags filter that limits the report to advertisers with the chosen tags. Each tag on the tags page has an Open in Report Builder link.